California Privacy Policy (California Privacy Notice)

Last Updated: [Month Day, Year]

This California Privacy Policy (“Notice”) supplements our general Privacy Policy and applies to California residents (“consumers” or “you”) as defined by the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA). This Notice explains how Anthem Gold Group (“Anthem,” “we,” “us,” “our”) collects, uses, and discloses Personal Information through our website anthemgold.com and related online and offline interactions (collectively, the “Services”).

Our contact information:
Anthem Gold Group
6320 Canoga Ave #1600, Woodland Hills, CA 91367
Phone: (888) 444-2948
Email: info@anthemgoldco.com

1) Key Definitions

  • Personal Information: Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer or household.

  • Sensitive Personal Information (SPI): A subset of Personal Information (e.g., government identifiers, precise geolocation, etc.), as defined by the CPRA.

  • Sell / Share: “Sell” generally means disclosing Personal Information for monetary or other valuable consideration. “Share” generally means disclosing Personal Information for cross-context behavioral advertising.

2) Personal Information We Collect

We collect Personal Information from the sources described below. The specific types we collect depend on how you interact with us.

A. Identifiers

  • Name, postal address, email address, phone number

  • Online identifiers (IP address, device identifiers, cookie IDs)

B. Internet/Network Activity

  • Browsing history on our site, pages viewed, clicks, referral URLs

  • Device and browser information, approximate location derived from IP

C. Customer Records / Commercial Information

  • Records of products or services you request information about

  • Communications with us (emails, calls, messages), and notes about your inquiry

D. Audio/Visual (as applicable)

  • Call recordings or call logs where permitted by law and disclosed at the time of the call

E. Inferences

  • Inferences drawn from interactions (e.g., interest in gold, silver, or IRA education content)

Sensitive Personal Information: We do not intentionally collect SPI such as Social Security numbers, driver’s license numbers, or account logins through our public website forms. If SPI is ever collected in a limited context (for example, if you voluntarily provide it in a message or during a call), we use it only as reasonably necessary to provide requested services and for security/fraud prevention.

3) Sources of Personal Information

We collect Personal Information from:

  • You (forms you submit, calls you make, emails/messages you send)

  • Your devices (cookies, pixels, and similar technologies)

  • Service providers (website analytics, CRM, call tracking, hosting, email/SMS platforms)

  • Advertising/marketing partners (where permitted and configured)

4) How We Use Personal Information

We use Personal Information to:

  • Provide requested information (e.g., send educational materials, respond to inquiries)

  • Communicate with you (phone, email, text) about your request and our services

  • Operate, maintain, and secure the Services

  • Personalize content and improve site performance and user experience

  • Measure marketing effectiveness and run advertising campaigns

  • Detect, prevent, and address security incidents, fraud, and misuse

  • Comply with legal obligations and enforce our terms

5) How We Disclose Personal Information

We may disclose Personal Information to:

  • Service providers / contractors that perform services on our behalf (e.g., hosting, analytics, CRM, email/SMS, customer support, call tracking)

  • Professional advisors (legal, compliance, auditors)

  • Regulators / law enforcement when required by law or to protect rights and safety

  • Business transferees in connection with a merger, acquisition, financing, or sale of assets (subject to appropriate safeguards)

We disclose only what is reasonably necessary for the stated purpose and require service providers to protect the information consistent with applicable law.

6) Selling or Sharing Personal Information (Targeted Advertising)

We may allow certain analytics and advertising partners to collect information via cookies and similar technologies to help us:

  • understand site performance, and

  • market our Services to people who may be interested.

Under California law, this can be considered “sharing” (and sometimes “selling”) Personal Information for cross-context behavioral advertising, depending on how tools are configured.

Right to Opt Out: You may opt out of the sale or sharing of your Personal Information by:

  1. Clicking “Do Not Sell or Share My Personal Information” [add link in your footer and here], and/or

  2. Adjusting cookie preferences via our cookie banner/settings (if available), and/or

  3. Using an opt-out preference signal such as the Global Privacy Control (GPC) where supported.

7) Retention

We retain Personal Information only as long as reasonably necessary to:

  • fulfill the purposes described in this Notice,

  • comply with legal and regulatory requirements,

  • resolve disputes, and

  • enforce our agreements.

Retention periods vary based on the nature of the data and the purpose for which it was collected.

8) Your California Privacy Rights

Subject to certain exceptions, California residents may have the right to:

  1. Right to Know / Access: Request information about the categories and specific pieces of Personal Information we collected, used, disclosed, sold, or shared.

  2. Right to Delete: Request deletion of Personal Information we collected from you.

  3. Right to Correct: Request correction of inaccurate Personal Information.

  4. Right to Opt Out of Sale/Sharing: Opt out of the sale or sharing of Personal Information.

  5. Right to Limit Use/Disclosure of Sensitive Personal Information: If we use SPI beyond what is reasonably necessary to provide requested services, you may have the right to limit such use.

  6. Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

9) How to Submit a Request

You (or an authorized agent) may submit a request by:

Verification: To protect your information, we will verify your identity before fulfilling certain requests. Verification methods depend on the sensitivity of the request and the information we have on file.

Authorized agents: If you use an authorized agent, we may require proof of authorization and may still require you to verify your identity directly.

10) Notice of Financial Incentives (If Applicable)

If we offer any financial incentives (e.g., discounts, promotions) in exchange for Personal Information, we will provide a separate notice describing the program and how to opt in and withdraw.

(If you do not offer incentives, you can remove this section.)

11) Children’s Privacy

Our Services are not directed to children under 16, and we do not knowingly sell or share the Personal Information of consumers under 16.

12) Changes to This Notice

We may update this Notice from time to time. The “Last Updated” date above indicates when this Notice was last revised.
Material changes will be posted on this page.